How teenagers use electronic media - 180 Technology Tips #120

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Technology Tip Number 120
Teenage Multi-Media Tasking

There is a developing trend among teenagers to use multiple forms of media simultaneously. For example, it’s not uncommon for a young person to be researching for a Social Studies project online using Google while Instant Messaging (IM'ing) a friend while listening to music and/or watching TV.

According to a recent survey by the Kaiser Family Foundation (March 2005) young people spend about 6.5 hours a day using some type of TV/video, music, video games, computers, movies, and print media for recreational use. But because they are multi-tasking (using multiple kinds of media at the same time) they are actually logging 8.5 hours of media time into those 6.5 hours.

“Kids are multi-tasking and consuming many different kinds of media all at once,” said Drew Altman, Ph.D., President and CEO of the Kaiser Family Foundation. “Multi-tasking is a growing phenomenon in media use and we don’t know whether it’s good or bad or both.” http://www.kff.org/entmedia/entmedia030905nr.cfm

Here are some more excerpts from the report that might surprise you:

THEY WATCH A LOT OF TV DON’T THEY?

On average, young people spend 3:51 a day watching TV and videos AND about half (53%) of all 8-18 year olds say their families have no rules about TV watching.

WHAT ELSE DO KIDS DO WITH THEIR TIME?
They also spend an average of 2:17 a day hanging out with parents, 1:25 in physical activity, and 1:00 pursuing hobbies or other activities. Seventh – 12th graders spend an average of 2:16 hanging out with friends, 0:53 talking on the phone, 0:50 doing homework, and 0:32 doing chores.

DOESN’T THIS ALL LEAD TO LESS PHYSICAL ACTIVITY?
The study did not find a correlation between time spent watching TV and time spent exercising, playing sports, or engaged in other types of physical activity. There was no statistically significant difference in the amount of time light, moderate, or heavy TV viewers reported spending in physical activity (1:25, 1:21, and 1:34, respectively).

WHEN DO THEY EVER HAVE TIME FOR A GOOD BOOK?
Nearly three in four (73%) 8-18 year-olds read for pleasure in a typical day, averaging 43 minutes a day.

AND HOW DOES IT ALL EFFECT THEIR GRADES?
The study found no relationship between children’s reported grades and their use of TV or computers; but it did find that those who get the lowest grades (Cs and Ds or below) spend more time playing video games (0:21 more) and less time reading (0:17 less) than those with high grades (mostly As and Bs).

PRACTICE ACTIVITY: When you have a chance read their complete press release by going to their website: http://www.kff.org/entmedia/entmedia030905nr.cfm

TO KEEP ON LEARNING: To learn more about how teenagers are multi-tasking with different media types try searching the internet for:

Multi-tasking media
Kaiser Family Foundation Report
How teenagers use electronic media

Have a nice day!

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