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Why You Must Absolutely Have A Website?
by: Mark Gerrard
In today’s culture, a website represents your business card – even if
you don’t have a business! Your child may have a website, your neighbour
may have a website and even your local place of worship has a website.
A website allows you to communicate – keep in touch with as many people
as possible while at the same time minimising the cost of doing so. Can
you imagine the cost of consistently printing and mailing to 2000 loyal
customers every month?
A website cuts down on your total cost of postage and your everyday word
processing software cuts down on physically writing out every greeting
or piece of correspondence.
However, a website does the one thing that you’re always looking for: a
website helps to free your time.
Your time is the most precious commodity that you’ll never be able to
get back. You’ll never be able to play that magnificent round of golf,
go vacationing with the family or watching your child perform in their
school play if you’re constantly trying to free yourself of
responsibilities.
A website is a lot of work to start. That’s the truth. The best way to
look at your website is to view it as your own body. When you put the
right fuel (food) in your system your body runs efficiently. You aren’t
constipated, you have lots of energy and you feel great. Combine this
with a little exercise and you’ll live a fairly long life. When you
start feeding yourself bad food, you start to feel tired and irritable.
You may gain weight and start outgrowing your favourite clothing.
That’s the same thing that could happen to your website if it gets
neglected. Just like your body, a website starts to deteriorate. The
pride that you showed at having a website disappears and your website
suffers.
If you still have doubts about having a website, think of it as your
on-line sales centre. Imagine having a system that can take your orders
when you are asleep. Or a system that will allow you to take a holiday
and monitor your sales if you like without asking a sales manager? Maybe
you don’t want to hire and train a new employee to take your orders and
to know your sales process. A website helps you be better at what you
do, not what you shouldn’t.
About The Author
Mark Gerrard is the Development Manager of the Freestart Website Builder
Platform. See our website builder in action at
http://www.freestart.com
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